Blog Writing

The Key to Blog Writing is Organization

Blog Writing is Fun and Easy When You Get Organized

Blog writing is easy when you have something to say. What happens when you know people are waiting for content and you draw a blank? I remember trying to force myself to sit down and write papers in college before they were due. Fat chance. But as I look back, even though I wasn’t writing them down, I was working on them in my head and making notes. What is systemic organization in? This is nerd speak in blog writing for “make a plan, work the plan.”

We Take it One Step at a Time

When you break blog writing down into a series of easy tasks that take very little time, you can keep your mind working without committing anything to the page until you are ready. In 2008, when asked to write a weekly column for a major legal publication, I jumped at the experience and loved until I started having a tough time coming up with topics on demand, having something to say and offering value. Yikes. In reaching back to my undergraduate work which at a Jesuit school, was writing intensive, I wrote out a systemic plan of attack to always come up with content, even when you aren’t feeling so inspired.

  1. Think about what audience really cares about.
  2. Research what others are saying about it.
  3. Make notes about possible paragraph topics.
  4. Write it down on paper, in outline format.
  5. Sit down and type, not stopping until you are done.
  6. Walk away from your work for a few hours or more.
  7. Submit, publish and walk away instead of second-guessing your work.

By taking the time to follow a construction process, I end up organizing my thoughts and putting the story together so well that when it is time to reduce it all to writing, the only limitations are my keyboard accuracy and words per minute.

We All Know We Have The Skills and Tools to Get Organized

I think back to writing college papers and working in short, manageable amounts of time. Doing so allows me to tackle just about anything, knowing I don’t have to start and finish it in one sitting.

Now, the system I use might not be a good fit for anyone else, but it is what works for me. What works for you? Maybe splitting up the work makes it easier for everyone. The risk is starting a bunch of projects and never finishing any of them, and unfortunately, I have no advice on point.

It has been many years since I wrote the legal column for Attorneys in Transition, eventually renamed Around the Water Cooler. In the meantime, I’ve been writing all kinds of marketing, advertising and public relations content for all my attorney and law firm clients. At this point in my career, my systemic organization is proprietary and second nature. But it never may have been if I didn’t pay attention on what worked for me and how to overcome challenges in blog writing for a living.

About Us: Lone Star Content Marketing manages law firm advertising, marketing and public relations. Call us at (940) 498-2863 for more information. We have plenty of articles and resources on our content marketing blog.


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Search Engine Optimization

Developing Proprietary Marketing Systems

Organizing Law Firm Marketing Systems

Over many years of practice, I slowly developed my proprietary marketing system to manage my client’s digital marketing, advertising and public relations. A key component I can share is the individual personality of every client. What works for one may not work for others. An understanding of what my clients care about and that which makes them tick is an asset.

I used to advertise and market the services of my firm with many blogs, podcasts and presentations that were detailed and technical. While certainly proving knowledge and mastery of the subject matter, all most people wanted to know was the result and how it would work for them. It is better to keep the process to yourself insofar as you can adapt that system as you go and are not bound by what industry competitors are doing, which can be a monkey see, monkey do operation.

The Interpersonal Relationship Among Clients and Their Marketing Team is Important

Underneath it all, one element of my practice is unique: I am discerning and limiting when taking on new clients. I learned years ago that the best work I do is for those I know, like, and trust. Not only do I make sure the fit is good, I think about whether my clients likely know the other people using my firm for their legal marketing. I assume they will know if I ever promote practices too close or competitive with theirs. It being a quiet check and balance system, it is an important part of the vision of how my practice works. Theoretically, when you distinguish geographic locations and practice areas, everyone you touch is good referral source for the others.

My suggestion to anyone concerned with growing professional practices is to take note of what others are doing, while you go in your own direction, creating and maintaining your own path. Being structured to allow for flexibility encourages adaptation to all types of conditions. Patience and perseverance are important to growing a practice. The seeds you plant today may take years to grow, and as they do, the fruit can be significant.

About Us: Lone Star Content Marketing manages law firm advertising, marketing and public relations. Call us at (940) 498-2863 for more information. We have plenty of articles and resources on our content marketing blog.

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