People Trust a Brand, Not a Lawyer
When partners leave a well-known law firm, they are often surprised to discover how difficult it can be to attract […]
AI and the Solo Law Firm: Competing in a New Era of Legal Marketing
The Changing Landscape of Law Firm Marketing Artificial intelligence has changed how law firms approach marketing. Many solo practitioners are
From Competitor to Collaborator: Building Strategic Partnerships Across the Legal Industry
Rethinking Competition in the Legal Profession For decades, the legal industry has treated competition as a measure of success. Firms
How Law Firms Can Build True Thought Leadership in a Saturated Market
The Meaning of Thought Leadership in the Legal Profession The term “thought leadership” is overused in marketing, but its meaning
Keep It Simple: Why Clear and Basic Content Wins for Law Firms
The Temptation to Write for Ourselves Lawyers are trained to think deeply and write with precision. Law school rewards those
Every Law Firm Needs an Advertising Budget and a Clear Plan
Most law firms agree that marketing matters, but many still treat advertising like an optional extra. The firms that succeed
Successful Law Firms Buy Radio and Television Advertising
When you look at the most successful law firms in your market, you notice something right away. They are not
How Top Law Firms Can Strengthen Their Marketing
Substantial and powerful law firms with ambitious goals know their reputation is everything. Referrals and word of mouth are still
Hosting Events That People Remember
When you host an event, the most important thing a guest takes away is not the food, the decorations, or
How to Practice Law Without Being Consumed by Your Calendar
Balancing Legal Success with a Life You Love In the legal profession, it is far too easy to become trapped