Search Engine Optimization

Developing Proprietary Marketing Systems

Organizing Law Firm Marketing Systems

Over many years of practice, I slowly developed my proprietary marketing system to manage my client’s digital marketing, advertising and public relations. A key component I can share is the individual personality of every client. What works for one may not work for others. An understanding of what my clients care about and that which makes them tick is an asset.

I used to advertise and market the services of my firm with many blogs, podcasts and presentations that were detailed and technical. While certainly proving knowledge and mastery of the subject matter, all most people wanted to know was the result and how it would work for them. It is better to keep the process to yourself insofar as you can adapt that system as you go and are not bound by what industry competitors are doing, which can be a monkey see, monkey do operation.

The Interpersonal Relationship Among Clients and Their Marketing Team is Important

Underneath it all, one element of my practice is unique: I am discerning and limiting when taking on new clients. I learned years ago that the best work I do is for those I know, like, and trust. Not only do I make sure the fit is good, I think about whether my clients likely know the other people using my firm for their legal marketing. I assume they will know if I ever promote practices too close or competitive with theirs. It being a quiet check and balance system, it is an important part of the vision of how my practice works. Theoretically, when you distinguish geographic locations and practice areas, everyone you touch is good referral source for the others.

My suggestion to anyone concerned with growing professional practices is to take note of what others are doing, while you go in your own direction, creating and maintaining your own path. Being structured to allow for flexibility encourages adaptation to all types of conditions. Patience and perseverance are important to growing a practice. The seeds you plant today may take years to grow, and as they do, the fruit can be significant.

About Us: Lone Star Content Marketing manages law firm advertising, marketing and public relations. Call us at (940) 498-2863 for more information. We have plenty of articles and resources on our content marketing blog.

Social Media Marketing Texas

Managing Law Firm Social Media Campaigns

Law Firm Social Media Campaign Management 

When you hire an outside marketing firm to manage your social media, you can increase your outreach by interacting with your published posts, so they appear on more news feeds. The roles of the account holder and administrator can complement one another to boost search engine performance. At Lone Star Content Marketing, we manage social media for our Texas law firm clients. When our clients engage with the content we publish on their pages, we appreciate the team effort and see results.

Outsourcing Social Media Management Increases Visibility and Awareness.

The original account holder can publish to social media accounts; some people naturally spend more time on social media than others do, and sometimes that is personal time between commitments and they do not want to be researching and writing. Meanwhile, at Lone Star Content Marketing, we are writing frequent original content to publish directly to our clients’ social media accounts. A consistent peak web/mobile traffic schedule has a positive effect on organic search engine performance.

The type of content we write and publish for our clients is professional and resource driven, emphasizing legal industry news and updates in various practice areas. Likewise, with blog articles, our job is to tell a small story in our post headline, attracting readers to engage the post. Our clients can make more personal posts or comments based on what they observe in their practices.

Frequent, Original and Valued Content Affects Organic SEO

Increasing engagement with our social media posts is important because the increased activity causes organic (not boosted/sponsored) posts to appear in more follower news feeds. The engagement with an individual social media post can also cause your law firm social media page to show up in the news feeds of the people who liked, shared, commented or clicked to open a page you shared on your post.

Working together, we encourage our clients to engage the social media posts we publish on their accounts on our weekday schedules. We pay attention to the numbers of people with whom our clients’ content appears in news feeds, and the numbers are higher when our clients simply click the like, share or comment button.

About Us: Lone Star Content Marketing manages law firm advertising, marketing and public relations. Call us at (940) 498-2863 for more information. We have plenty of articles and resources on our content marketing blog.