Why Authenticity Matters More Than Trend-Chasing Law firm marketing works best when it reflects who you actually are. Over the years, my consulting process has evolved into something simple but powerful. We start by identifying the marketing activities lawyers genuinely do not want to do and removing them from the table entirely. What remains is […]
Category: Branding and Reputation
From Competitor to Collaborator: Building Strategic Partnerships Across the Legal Industry
Rethinking Competition in the Legal Profession For decades, the legal industry has treated competition as a measure of success. Firms guarded their client lists, avoided sharing information, and viewed other lawyers as threats. That mindset worked in a different era, but today’s professional landscape rewards collaboration. The most successful lawyers understand that cooperation leads to […]
How Law Firms Can Build True Thought Leadership in a Saturated Market
The Meaning of Thought Leadership in the Legal Profession The term “thought leadership” is overused in marketing, but its meaning still matters. In the legal industry, true thought leadership is not about posting the most articles or collecting the most followers. It is about shaping the conversation within a practice area and demonstrating depth of […]
Why More People Are Using ChatGPT for Search Instead of Google
And What It Means for Small Business Marketing Over the past several years, many small business owners have noticed a frustrating shift in how Google operates. What was once a reliable, user-focused search engine has turned into an ad-heavy ecosystem where visibility often depends on how much you’re willing to pay. Organic reach has been […]
The Best Traditional Offline Strategies in Advertising, Branding, and Marketing
People Need to Know You On-Screen and Off-Screen Too many of us make the mistake of relying solely on digital marketing and that is not good enough. When you know people in the real world they can relate to you and know you digitally as well. I know that seems overwhelmingly obvious, but I have […]
Social Media Marketing: Diversifying Your Platform Presence for Increased Returns
Investing Resources in Multiple Platforms for the Best Performance and Outreach Every social media marketing plan should be unique and be focused on a strategy to share content with your target audience. For many years people focused on a single social media platform because all their friends and family were there, as well as others […]
YouTube Content Focus for Law Firm and Small Business Professionals
Google Owns YouTube It makes logical sense to create content for YouTube to promote your law firm or small business because Google owns YouTube, and your goal should be to get found on Google. Do you need to spend a bunch of money to maximize your effectiveness in YouTube marketing? In my professional opinion, you […]
SEMRUSH: SEO Straightforward
SEMRUSH, or SEM Rush, is the straightforward SEO software everyone needs to audit and improve their websites for search engine performance. I recently recommended that a client get their own SEMRUSH account because I want them to be the account owners. When I told a colleague I was doing this they asked why I didn’t […]
Being a Public Speaker with Subject Matter Expertise: Showcasing You to Get More Clients
How to Get More Speaking Engagements and Reach Potential Clients and Referral Sources I’m an expert in public speaking and public relations in marketing and branding for lawyers and business professionals with 20 years of hard work and relationship-building with thought leaders in various industries. Every time I get the opportunity to speak somewhere, I […]
Why We Prefer Human Writing: People Are Pulling The Plug on Generative AI in Content Creation
Humans Are Superior at Conveying True Experience and Emotion Creative writing classes are the incubators of some of our best communicators. Storytelling is how we pass down information and history. If we lose the ability to write, our communication suffers and our cognitive abilities could be in trouble. The mind is like a muscle. Do […]