Digital Marketing is Dead Well… not really. But it’s time we all pause and take an honest look at how much we rely on social media websites and search engine algorithms to do the heavy lifting in our marketing strategies. At Lone Star Content Marketing, we work with businesses of all sizes that have become […]
Category: Law Firm Marketing
Attorneys, Stop Copying Each Other’s Marketing and Branding
Let’s Get Real: The Legal Industry is Drowning in a Sea of Sameness If you’re a lawyer scrolling through LinkedIn or Instagram, how many other lawyers do you see posting the exact same stuff? “Happy Fourth of July 🇺🇸,” “Client review spotlight ⭐,” “Divorce tip Tuesday 💔” — sound familiar? It’s a rinse-and-repeat cycle that […]
Why Law Firms Should Reconsider Television and Radio Advertising
Think Beyond the Digital Echo Chamber In today’s crowded digital marketplace, law firms are spending more time and money chasing clicks, likes, and follows. Social media posts, paid online ads, and search engine rankings dominate most law firm marketing conversations. But all too often, these efforts are aimed at people who will never need your […]
Rise to the Expectations of Sophisticated Clients: Modern Marketing and Branding for Lawyers and Business Professionals
Meeting Modern Client Expectations: Building a Professional Brand That Earns Trust At Lone Star Content Marketing, we are in the business of helping lawyers and business professionals succeed. Success today is not just about looking good. It is about rising to the expectations of the sophisticated clients you want to attract. Today’s clients are smart, […]
The Best Traditional Offline Strategies in Advertising, Branding, and Marketing
People Need to Know You On-Screen and Off-Screen Too many of us make the mistake of relying solely on digital marketing and that is not good enough. When you know people in the real world they can relate to you and know you digitally as well. I know that seems overwhelmingly obvious, but I have […]
Social Media Marketing: Diversifying Your Platform Presence for Increased Returns
Investing Resources in Multiple Platforms for the Best Performance and Outreach Every social media marketing plan should be unique and be focused on a strategy to share content with your target audience. For many years people focused on a single social media platform because all their friends and family were there, as well as others […]
YouTube Content Focus for Law Firm and Small Business Professionals
Google Owns YouTube It makes logical sense to create content for YouTube to promote your law firm or small business because Google owns YouTube, and your goal should be to get found on Google. Do you need to spend a bunch of money to maximize your effectiveness in YouTube marketing? In my professional opinion, you […]
SEMRUSH: SEO Straightforward
SEMRUSH, or SEM Rush, is the straightforward SEO software everyone needs to audit and improve their websites for search engine performance. I recently recommended that a client get their own SEMRUSH account because I want them to be the account owners. When I told a colleague I was doing this they asked why I didn’t […]
Being a Public Speaker with Subject Matter Expertise: Showcasing You to Get More Clients
How to Get More Speaking Engagements and Reach Potential Clients and Referral Sources I’m an expert in public speaking and public relations in marketing and branding for lawyers and business professionals with 20 years of hard work and relationship-building with thought leaders in various industries. Every time I get the opportunity to speak somewhere, I […]
Nick’s Predictions: Will Generative AI Writing Threaten Your SEO and Page Rank?
I Predict More People Will Unplug from Generative AI On this episode of Power5, it’s time to get serious about the risks of using generative AI content in your legal marketing. I used it to test things out and see what was happening and whether it had value. I even applied for and was hired […]