Facebook advertising policies

Facebook Advertising Policies: Why Do Ads Keep Getting Rejected?

About Facebook Advertising Policies and Community Guidelines

A page on Facebook advertising policies offers an overview of the ad review process, steps to take if disapproved, and many other policies that apply to a boosted post, which turns that post into an ad by paying money to boost it to appear as advertised content to a target advertising audience. Some find it frustrating to have a boost of a post to be rejected without what seems like a clear reason. But when thinking about other forms of advertising, one would accept adherence to advertising guidelines.

Where social media had been less restrictive in the past, and while it might create additional work for the content writers and publishers, the net result can be plainly-written content catching more attention by readers and search engine bots. This is a good thing and it requires content writers to be more aware and adapt to content requirements and guidelines, if not just for ads, also for SEO.

Facebook Ads: Personal Attributes Policy, Do Not Say “You?”

Personal attributes as defined relate directly to the private aspects of a person’s life. Likewise, personal attributes can relate to a person’s body, its care, or appearance. When someone receives an ad rejection notice from Facebook, they can research why their ad violated the Personal Attributes policy. Most often people find articles warning about using the word, “you” in their ad. While the word “you” alone is not a violation, it can trigger the automated Facebook bots and flag your ad for rejection.

The personal attributes concern is about calling people out for and identifying them by their personal attributes. For example, having children is a personal attribute. When writing a post, avoid pointing out people as parents by saying for example, “Attention parents, feeding children…” as opposed to “Attention parents, feeding your children…” As Facebook sees it, by saying “your” presumes the personal attribute of being a parent to every person who sees your post as you boost it.

The Work Around: Use Generic Plain Language for a Broad Audience

Plain Language for a Broad Audience

It makes good sense in advertising to appeal to a greater audience and not a specific individual defined by a personal attribute. Using more global language and considering a broad audience is essential when writing Facebook posts as ads to be boosted.

Beginning with a generic statement with broad reach can start with a question. For example, “Concerned about co-parenting during the holidays?” Contrast with “Are you a concerned co-parent during the holidays?” Note how the second sentence pinpoints the reader as being a co-parent, which is a personal attribute, and that is what triggers an ad rejection.

Plainlanguage.gov: What is Plain Language?

Options Facebook Offers When Rejecting Your Ads

When Facebook rejects an ad because it does not comply with their policies, they offer additional options including requesting a review of the post. Facebook uses algorithms that flag content that might violate its community advertising policies. Requesting a review may cure the block to boosting.

Alternatively, you can learn what you may have done wrong and create a new post consistent with Facebook ad policies. But before you delete your post to repost and boost it, consider the engagement you already have on the post. If several people liked, commented, or shared your post, your best benefit for traction is to leave it be. Because the post had so many interactions, it is likely to show up again in Facebook’s featured content it shows people hopping on to their page who haven’t been there in a while.

Expanding to Website Pages and Blog Articles: Plain Language and General Appeal

When the tech companies make and enforce content policies it can be challenging. Concerned about all the past-published content that could hurt page rank? Just as this preceding sentence is written to be inclusive and of general appeal, even by way of illustration, it begs an important question about current content.

A best practice with website content, on individual pages and blogs, is to be aware of plain language writing and general appeal moving forward. It is also a good idea to spend some time reviewing current website pages and reworking phrases that could harm page rank for violating personal attributes policies. And even if that is not happening to the website yet, it could affect page rank in the future.

Additionally, there is a search engine optimization benefit to plain language writing for a general audience. The search engine crawlers and artificial intelligence involved in scanning website content for page rank are always advancing. Easily added programs like Grammarly make editing easy and score the readability of the content. Content ranked easier to read is likely to be favored by search engines, especially when written plainly.

Contact Nick Augustine at Lone Star Content Marketing for Law Firm Content Writing (940) 498-2863

Authentic Attorney Branding

You Be You: Authentic Attorney Branding

Authentic Attorney Branding, How Do We Stand Out in Lawyer Marketing?

From websites to marketing materials and social media pages, too many attorneys fail to set themselves apart from the crowd. Maybe it is not our fault? From the first day of law school, we are told we know nothing about the law and must learn from building block cases and the Socratic method. Then in our ethics classes, we learn how awful it can be responding to a grievance or inquiry from the bar about our law firm marketing and attorney branding materials.

It is amazing how much freedom there is in attorney marketing compared to not that many years ago. Today we have more options than the Yellow Pages. If you recall, most phone book advertising was straightforward, and most law firm ads shared similar features. While some may have pushed the limits of what some consider tasteful and appropriate, others remained cautious of drawing attention for a bold advertisement.

See our related article: Law Firm Branding on Instagram

Modern law firm marketing includes a standard array of social media, videos, podcasts, and websites. There are so many places we can advertise and marketing our law practice it becomes important to make sure your look is memorable to others. When you build a recognizable brand in lawyer marketing, you can set yourself apart from others. How bold you go, is up to your comfort level.

Texas Law Hawk: Bryan Wilson’s Website and Videos Are Memorable (Attorney Branding Win!)

Anyone who watches Attorney Bryan Wilson’s Texas Law Hawk videos remembers the eagles and “talons of justice.” They may also remember that Wilson is a DWI lawyer based on all his spoof videos driving home basic points about criminal defense law and dealing with the police. People see and share Texas Law Hawk videos and they love them. The thing Wilson does to keep things fresh is to make content that is relevant to current events. And while many people might not adore the Above the Law publication, they are writing about Texas Law Hawk videos. The latest features the Texas Law Hawk in an epic battle with COVID!

People Call and Send Referrals to Lawyers and Attorneys They Know, Like, and Trust

Get value out of every phone call, especially the ones that are outside of your practice area. Most lawyers have several friends and colleagues they recommend to people looking for an attorney. Now imagine your friend is giving someone your name and number. The person looking for a lawyer is going to Google your name and sift through the search results. Nowadays we are all conditioned to Googling things and we expect what we find to look a certain way. People who hire lawyers expect them to have social media pages with videos and content.

Think about yourself looking for another professional such as an allergist. In the process of searching for a doctor and making contact, your perceptions are quick. Within a few seconds, you know whether you have a positive, neutral, or negative reaction to an advertisement or website. What impresses us? Think of symmetry. Studies show that people with symmetrical faces are rated more attractive.

Simply having a pleasant looking and easy to navigate website makes you someone the potential client likes. When you have videos and articles and share what seems like personalized information, you are earning trust. The more someone gets that gut feeling you are what they are looking for, the more likely they are going to hire your firm.

Being Authentic in Your Personal and Law Firm Social Media

People are intimidated by lawyers. When we put people at ease, they are more comfortable clients. Some lawyers, especially senior lawyers, take boundary setting to a level that makes a prospective or current client uncomfortable. The reality is that many lawyers today are friendly and approachable while keeping appropriate boundaries.

Do you remember the first time a client sent you a Facebook or LinkedIn request? Was it a major privacy invasion? Many authentic attorney branding campaigns focus on attorneys building name recognition by being more active on social media. This suggestion may have been ill-received 10 years ago, especially considering a client might see you like, comment, or share something while they think you are working on their case, remember that some of them think they are your only client and you don’t have a personal life.

The Lawyer with the Horses on Her Law Firm Website: Authentic Attorney Branding

She is a hypothetical family law and criminal defense attorney with an equine-themed website. She lives in horse country and has many friends who breeders and work in equestrian industries. She attends as many local and civic events and knows people in the community. She is growing her firm and adding new attorneys and paralegals because she grew so popular.

Her old website was built by one of those big “you know who” legal vendors and it was nice but did not set her apart from the other family lawyers. It was not necessarily memorable. She asked her Facebook friends for referrals on website builders and she called us at Lone Star Content Marketing.

We talked about standing out from the crowd while maintaining a professional look and inspiring confidence. Using a tasteful equine theme, we ended up with a new website and branding materials that carried her memorable look with all her marketing efforts. People immediately told her they liked her website with the horses. What people were seeing was someone who was confident and put herself out there by personalizing her brand. People like that.

Get Authentic with Your Attorney Branding and Marketing with Lone Star Content Marketing (940) 498-2863

Google Map Pack

The Google Map Pack and SEO

Use Lone Star Content Marketing to Position You for the Google Map Pack

Google determines your local results based on relevance, distance, and prominence. While you may not be able to do anything about location and distance from people searching, you can affect your relevance and prominence on Google.

https://www.youtube.com/watch?v=SPoSyO3gdHY

Google Map Pack and Search Engine Ranking Factors We Can Control

Take advantage of opportunities you can control in your Internet marketing strategy. You want people to find you online and that starts with Google. Telling Google who you are and what you do seems obvious, but there are simple opportunities people often miss.

Google determines who appears on the maps and search with several factors. Google wants to show the best search result options on maps and search results. Google offers helpful articles like this: Improve your local ranking on Google. The article explains how important it is to take a few of the following steps in your Google My Business (GMB) page:

  • Verify your location(s);
  • Keep your hours accurate;
  • Manage and respond to reviews; and
  • Add photos

Google determines your local results based on relevance, distance, and prominence. While you may not be able to do anything about location and distance from people searching, you can affect your relevance and prominence on Google.

Nick Augustine, Lone Star Content Marketing founder on relevance and prominence, “Completing your online business profile and using consistent business information everywhere you are can affect your search relevance. The prominence part is more complex. We can’t see the algorithms, but we know what seems to work when we see results.”

Google My Business Optimization for the Google Map Pack

Just like the best websites are the easiest to use and find, a Google My Business profile needs to be perfect. Be able to simply communicate and make yourself look like a relevant authority people want. How quickly can someone can understand what you do and whether you are good at it? Try Googling a common thing you look for online and take a closer look at well-known companies that appear in the map pack. It can take lots of time and work to make it look seamless.

Citation Signals for the Google Map Pack

Citations in search engine optimization are online references to your business name, address, and phone number. For example, your business is listed on a chamber of commerce or civic group website is a citation. People often think a link to their 
business is necessary for citations. This is not true, but often the same place you have a citation, you also have a link. These citations show Google that your business has authority when its name, address and phone number appear on the Internet.

On-page SEO for the Google Map Pack

On-page SEO is the reason we have “content marketing” in our agency name. When people talk about keywords and content they are talking about on-page SEO, the practice of optimizing individual websites pages and blog posts to rank higher. The higher-ranking sites get more relevant traffic in search engine results. If you want people to find you in the Google Map Pack for “Divorce
Lawyer Georgetown, Texas,” you have lots of work with that longtail keyword. The more you publish, the better you rank. It can take three to six or more months to rank for certain keyword combinations. Google rewards hard work, the frequent publishing of original content. Use Lone Star Content Marketing to write your on-page SEO for the Google Map Pack and search engine result pages. Call Nick Augustine at (940) 498-2863 or contact Lone Star Content Marketing to get started.

Effective Law Firm Marketing and SEO Requires Content Marketing and Auditing

The best and the worst things about content marketing is the long haul to success. So while you tune your Google Ad words to make the phone ring immediately, keep those keywords handy for your on-page SEO work. Whether you write and publish all your own content or use a website content marketing agency, make sure you make the plan and work the plan. If you are not technically trained in writing keyword content in the right structure, don’t waste your efforts on what Google may see as filler content that does not help establish your relevance and prominence.

“Over 15 years in law firm content marketing I’ve put together a combination of written, audio, and video content that Google seems to love.” – Nick Augustine

Use Lone Star Content Marketing for Google Map Pack Strategy
and SEO (940) 498-2863

Small Business Digital Marketing

Small Business Digital Marketing & Advertising with Nick Augustine and Scott Davis

Lone Star Content Marketing  (940) 498-2863
Lone Star Content Marketing (940) 498-2863
Small Business Digital Marketing & Advertising with Nick Augustine and Scott Davis







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Small Business Digital Marketing: Search Engine Optimization & Search Engine Marketing

Nick Augustine with Lone Star Content Marketing and Scott Davis with ThriveHive are Affiliate Partners Focused On Your Success.

When Your Small Business Digital Marketing Team Includes Nick and Scott, You Make More Money

In this podcast, Nick and Scott visit about the small business digital marketing recipe for attracting new prospects and clients through a combination of WordPress development, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).

Small Business Digital Marketing

Small Business Digital Marketing

Lone Star Content Marketing’s founder, Nick Augustine has been a WordPress blog and website developer since 2005 and uses industry-leading keyword research and auditing software to organize and produce high-quality content for the search engines so they may discover your website, index it for its categories, and rank your site’s authority to boost its visibility in the search engines. At Lone Star Content Marketing, we write and manage all your website and blog content, social media, podcasts, and newsletters.

Once your website is performing well and you have all the right keywords and content structured for success, ThriveHive steps in to increase your phone calls and leads. Scott Davis from Thrive Hive Internet Marketing Chicago asks you how much more volume you can handle and uses ThriveHive databases to make educated decisions to avoid guesswork on what will work and how. Because ThriveHive is a Premier Google Partner, something of limited exclusivity based on performance and skill, ThriveHive gets direct feedback from Google to maximize your paid search, display advertising with mobile geofencing, and YouTube video advertising.

You may also listen to this podcast, Affiliate Partners: Lone Star Content Marketing and ThriveHive on our Blog Talk Radio channel for The Denton Area Business Beat.

Call Nick Augustine at Lone Star Content Marketing Today! (940) 498-2863. 

Robbie Allmon, Tactical Trainier

Tactical fitness and strength training for law enforcement and first responders

Lone Star Content Marketing  (940) 498-2863
Lone Star Content Marketing (940) 498-2863
Tactical fitness and strength training for law enforcement and first responders







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In this Texas Law Talk Radio podcast episode, we are focused on law enforcement and first responders who can benefit from tactical fitness and strength training. Join Texas Law Talk Radio host, Nick Augustine, with personal fitness trainer, Jay Dial from Body Force Fit, and law enforcement tactics instructor Robbie Allmon from P2 Concepts.

With increased attention on law enforcement officers and first responders, leaders in law enforcement can support a culture of good health, strength, and fitness so officers are more effective in their line of duty.

Tactical fitness and strength training for law enforcement and first responders

  • Fitness and strength training required by law enforcement departments
  • Identifying the real and daily demands on police and first responders
  • Age, wear, and tear are reasons to keep the body and muscles moving
  • Tactical training boot camps support fitness and efficiency on the job
  • Situational awareness, being able to protect yourself and lift properly
  • Tactical fitness training incorporates boxing and interval training

About our program: Texas Law Talk Radio is an internet podcast interview series featuring guests involved in creating, enforcing, and litigating the laws of the State of Texas.

Texas Law Talk Radio is produced and sponsored by Lone Star Content Marketing, providing law firm advertising, public relations, and marketing services to Texas law firms and related organizations. To learn more please visit www.LoneStarContentMarketing.com or dial (940) 498-2863.

About today’s guests:

Jay Dial, Personal Trainer

My name is Jason Dial, everyone calls me Jay for short. I want to help you attain the body and lifestyle you want. Personal training has been a goal of mine after I returned from the military. I got into fitness at a very young age, always playing sports whether it was baseball, soccer, track, football, and MMA. After high school, I received a scholarship to play football at Southwestern College in Kansas. I spent two seasons playing football but I decided to serve by joining the military. I had to train in a totally different way that was completely different from anything that I have ever trained for. After leaving the military, I needed to find a way to relieve stress. Physical fitness was the best option to rid stress and stay healthy. This lifestyle led me to develop Body Force Fit, a business dedicated to meeting people where they are and help clients achieve their best fitness level.

My goal as a fitness professional is to change your life. I am passionate about helping others get fit and achieve their goals. The great thing about personal training is that I get to see the changes and the positive impact on my clients’ lives. Nothing is more rewarding than seeing my clients work hard, give great effort, and get the results they want.

Robbie Allmon, Tactical Trainer

Robbie Allmon is a professional consultant and instructor providing training principles to those interested in developing firearms, personal protection, and tactical operations to name a few. These principles focus on obtaining the maximum outcome by creating consistency through proper training and understanding how the body functions under real-world high-stress situations thus developing a controlled combative mindset.

Rob’s professional experience consists of serving honorably in the United States Marine Corps, where he was instilled with strict Corps values; Honor, Courage, and Commitment. These values are still the foundation of his personal and professional character. In addition to his military career, Rob has served over 12 years as a Law Enforcement Officer and maintains an Advanced Peace Officer’s License in the State of Texas. While in Law Enforcement, Rob served as the Team Leader of the Special Weapons and Tactics (SWAT) unit, a member of a Special Operations and Response Team (SORT), Firearms Instructor, TCOLE Instructor, and Field Training Officer (FTO) among many others.

Rob left Law Enforcement full time to pursue other ventures where he worked stateside as well as overseas as a Security Specialist Contractor. While in this capacity he held many assignments ranging from Executive Protection to becoming the Team Lead of a Special Response Team in Afghanistan. In addition to Rob’s specialized training, he has trained many personnel including Military, Law Enforcement, Private Security, and Private Citizens.