Website Content Marketing

Marketing, Public Relations, and Advertising: 

  • Construction, and Management of WordPress Websites
  • Writing and Search Engine Optimizing Your Blog Content
  • Posting and Updating Your Social Media With Your Relevant Content
  • Search Engine Marketing, SEM Advertising, Listing & Back-Link Work
  • Writing Web Pages with Navigation Structures for SEO Benefit
  • Writing and Submitting Your Press Releases for Media Distribution
  • Video Production for Web Page and Social Media Marketing
  • Podcast Production for Blog, Web Page and Social Media Marketing
  • Newsletter Writing, Publishing, and List Growth and Maintenance
  • Public Relations Work and Event Project Management

Lone Star Content Marketing offers public relations, marketing, and advertising work. We write and manage original content for our clients’ social media, blogs, newsletters, podcasts, events, public relations, and advertising campaigns. We work for Texas law firms, politicians, and businesses. We are an Affiliate Partner with a Premiere Google Partner named ThriveHive, the national digital marketing firm, and do everything we do not handle in house. All website content marketing work is performed in the U.S.A.

Website Design, Construction, Content Writing, and Publishing

The first thing we look at is your website. Like other software and technology, your website should be frequently updated, not only for looks but for functionality. The updates required to keep your information moving in the search engine requires regular maintenance. At Lone Star Content Marketing we meet new people who have websites that need updating and others who need a new website and design from scratch. The tools and templates we can use to make attractive websites allow us to make you look competitive on a small business budget for website content marketing.

We Keep Your Marketing Machines Moving so You Can Focus on Work

Our monthly content marketing plans cover all the research, writing and publishing of original blog articles, social media updates, newsletters, and Internet radio podcast interviews. Using our proprietary systems, we keep your content fresh and relevant, increasing human and robot traffic to your websites and social media networks. We help you keep your place as an industry leader as we maintain your focused image of success. We also offer all the traditional public relations, branding, marketing and event planning services either in-house or through another local creative agency with whom we share referrals and website content marketing projects.

We Make You Look Good at Every Turn With Focused Public Relations Strategies in Website Content Marketing

Public relations is the practice of moderating an organizations adaptation with its public.  Public relations builds relationships and creates an ongoing dialogue of interaction and involvement with the law firm’s target audience and those who influence the audience. Today, most public relations activity takes place online.  Public relations firms send press releases and content by e-mail for publication online as well as in print.  The influencers with whom a publicist maintains dialogue are the editors and publishers at bar associations, legal trade publications, professional bloggers and of course, the local television, radio and print media.

The media and content publishers influence your audience of potential clients and referral sources.  Many influencers rely on social media when searching for sources of content to report in their publications.  Social media is a broad term which covers social networking websites, blogs, podcasts, and video communications.  Social media changed the way public relations firms approach communication with influencers and audiences.

Social Media Legal Marketing is Good for Your Brand and Reputation in Search Engines

Anyone looking for content can now search social media publications instead of relying on traditional media sources.  Blogs and websites are content warehouses with resources, testimonials, and credentialing tools.  Law firms with significant published content are more likely to attract new business.  Many journalists who receive press releases about law firms will search for the firm online and review their online content.

Search engine optimization is a frequent topic of discussion and savvy public relations professionals draft copy using keyword tools and generators.  When your content is written with keywords in mind your content has a much better chance of being discovered in search engine results.  Public relations professionals boost SEO by publishing their law firm clients’ frequent original content in social media publications like the law firm’s blog and sharing links with short descriptions in strategic sites.