People Need to Know You On-Screen and Off-Screen
Too many of us make the mistake of relying solely on digital marketing and that is not good enough. When you know people in the real world they can relate to you and know you digitally as well. I know that seems overwhelmingly obvious, but I have talked to too many lawyers and business owners who seem to think all they have to do is throw money at digital marketing and wait for the business.
Here’s the missing piece, the public has no interest in relating with people they don’t know. So find a way to know some people and get involved in your community. You don’t have to join every club on the planet, but you should visit, speak, and be a guest at many. To earn your reputation.
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Public Events and Networking in Your Community
Do attend public events. Don’t take sides and get sucked up into drama. Being part of groups that aren’t widely open to all is limiting and sets you apart from the general public. Do your affiliations determine who you are and how you’re perceived? Absolutely.
However, there are endless events in which you can be a meaningful promoter and support system. Think about sporting events your kids or neighbors are tied to. Go sponsor the t-shirts for the local Little League team. There are so many ways to earn name and brand recognition that don’t involve technology.
Paper Pushing: Mailers and Print Ads in Newspapers
For a fraction of the cost of ad word campaigns, you could have been sending affordable postcard mailers or buying affordable print advertising in local publications people read. Examples include the local lifestyle magazine in our mailbox – go buy ad space because people who care about who’s who are reading those publications.
Did I mention mailers enough times yet? It doesn’t have to be a problem with your regulatory agency if that’s your concern. Know the rules and do what you can to show up with happy valuable content in your neighborhood mailboxes. You don’t have to hit every house in town, you can pick and choose on data the mailing companies use. At least consider it and tell me you like it.
TV and Radio Ads to Direct Traffic to Your Website
The television and radio stations must be living on air these days because everyone moved their ad budgets to digital spending. Have you given Facebook enough money yet? Maybe give some to local TV or radio stations that may have some surprising rates that are more affordable than you think. When you get excited about audio and visual content come back and talk to me about doing podcasts and videos. It’s good practice to craft your best messaging and then you go buy commercial space on TV and radio.
Being Creative and Making Your Strategy Unique
The most underwhelming part of my existence as Texas’ best digital marketing professional is watching all these people try to copy one another like the other one somehow has a lock on what’s good and what works. Be your own self and drive your own content strategy based on the things that make you and your brand different from everyone else.
You can’t do this stuff wrong unless you just don’t do anything and just pay money to one of those big digital companies from whom you lease a website you don’t even own.
Be better in 2025. For digital and offline advertising, branding, and marketing strategy, come to me for professional guidance and representation in making yourself appealing and available.
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