Nick’s Predictions: Will Generative AI Writing Threaten Your SEO and Page Rank?

I Predict More People Will Unplug from Generative AI

On this episode of Power5, it’s time to get serious about the risks of using generative AI content in your legal marketing. I used it to test things out and see what was happening and whether it had value. I even applied for and was hired to a contract position with an AI tech firm in Southlake earlier this year to learn more about AI and its applications. 

Learn From My Experiences and Concerns Having Used Generative AI

With 20 years of experience in digital marketing for law firms and small businesses, I have been an expert in content marketing for a long time and have watched technologies and trends come and go. I used to have to learn SEO manually and was taught digital writing for keywords and search engines when I was a writer for major legal publications when I was just getting started, just a few years out of law school. 

Topics for Today’s Episode of Power5 on the Texas Law Talk Radio Network: 

  1. Google Rewards Hard Work 
  2. Schools and Courts Check for AI Writing
  3. AI Output Can Be Wrong and Get You in Trouble with the Bar 
  4. SPAM and Bot Concerns Many Marketing Firms won’t Mention 
  5. People Tend to Skim or Ignore AI Written Content 

Know What You Are Getting Into and Ask Lots of Questions

I hope everyone makes educated decisions about their marketing plans for 2025. Ask questions. If you don’t get answers you understand, you might be getting screwed. Don’t get screwed. Get smart about content and learn about generative AI before you determine if you’re comfortable using it in your content. Your website may be at risk of being devalued by the search engines if it thinks you are SPAM.

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