Facebook advertising policies

Facebook Advertising Policies: Why Do Ads Keep Getting Rejected?

About Facebook Advertising Policies and Community Guidelines

A page on Facebook advertising policies offers an overview of the ad review process, steps to take if disapproved, and many other policies that apply to a boosted post, which turns that post into an ad by paying money to boost it to appear as advertised content to a target advertising audience. Some find it frustrating to have a boost of a post to be rejected without what seems like a clear reason. But when thinking about other forms of advertising, one would accept adherence to advertising guidelines.

Where social media had been less restrictive in the past, and while it might create additional work for the content writers and publishers, the net result can be plainly-written content catching more attention by readers and search engine bots. This is a good thing and it requires content writers to be more aware and adapt to content requirements and guidelines, if not just for ads, also for SEO.

Facebook Ads: Personal Attributes Policy, Do Not Say “You?”

Personal attributes as defined relate directly to the private aspects of a person’s life. Likewise, personal attributes can relate to a person’s body, its care, or appearance. When someone receives an ad rejection notice from Facebook, they can research why their ad violated the Personal Attributes policy. Most often people find articles warning about using the word, “you” in their ad. While the word “you” alone is not a violation, it can trigger the automated Facebook bots and flag your ad for rejection.

The personal attributes concern is about calling people out for and identifying them by their personal attributes. For example, having children is a personal attribute. When writing a post, avoid pointing out people as parents by saying for example, “Attention parents, feeding children…” as opposed to “Attention parents, feeding your children…” As Facebook sees it, by saying “your” presumes the personal attribute of being a parent to every person who sees your post as you boost it.

The Work Around: Use Generic Plain Language for a Broad Audience

Plain Language for a Broad Audience

It makes good sense in advertising to appeal to a greater audience and not a specific individual defined by a personal attribute. Using more global language and considering a broad audience is essential when writing Facebook posts as ads to be boosted.

Beginning with a generic statement with broad reach can start with a question. For example, “Concerned about co-parenting during the holidays?” Contrast with “Are you a concerned co-parent during the holidays?” Note how the second sentence pinpoints the reader as being a co-parent, which is a personal attribute, and that is what triggers an ad rejection.

Plainlanguage.gov: What is Plain Language?

Options Facebook Offers When Rejecting Your Ads

When Facebook rejects an ad because it does not comply with their policies, they offer additional options including requesting a review of the post. Facebook uses algorithms that flag content that might violate its community advertising policies. Requesting a review may cure the block to boosting.

Alternatively, you can learn what you may have done wrong and create a new post consistent with Facebook ad policies. But before you delete your post to repost and boost it, consider the engagement you already have on the post. If several people liked, commented, or shared your post, your best benefit for traction is to leave it be. Because the post had so many interactions, it is likely to show up again in Facebook’s featured content it shows people hopping on to their page who haven’t been there in a while.

Expanding to Website Pages and Blog Articles: Plain Language and General Appeal

When the tech companies make and enforce content policies it can be challenging. Concerned about all the past-published content that could hurt page rank? Just as this preceding sentence is written to be inclusive and of general appeal, even by way of illustration, it begs an important question about current content.

A best practice with website content, on individual pages and blogs, is to be aware of plain language writing and general appeal moving forward. It is also a good idea to spend some time reviewing current website pages and reworking phrases that could harm page rank for violating personal attributes policies. And even if that is not happening to the website yet, it could affect page rank in the future.

Additionally, there is a search engine optimization benefit to plain language writing for a general audience. The search engine crawlers and artificial intelligence involved in scanning website content for page rank are always advancing. Easily added programs like Grammarly make editing easy and score the readability of the content. Content ranked easier to read is likely to be favored by search engines, especially when written plainly.

Contact Nick Augustine at Lone Star Content Marketing for Law Firm Content Writing (940) 498-2863

Google Map Pack

The Google Map Pack and SEO

Use Lone Star Content Marketing to Position You for the Google Map Pack

Google determines your local results based on relevance, distance, and prominence. While you may not be able to do anything about location and distance from people searching, you can affect your relevance and prominence on Google.


Google Map Pack and Search Engine Ranking Factors We Can Control

Take advantage of opportunities you can control in your Internet marketing strategy. You want people to find you online and that starts with Google. Telling Google who you are and what you do seems obvious, but there are simple opportunities people often miss.

Google determines who appears on the maps and search with several factors. Google wants to show the best search result options on maps and search results. Google offers helpful articles like this: Improve your local ranking on Google. The article explains how important it is to take a few of the following steps in your Google My Business (GMB) page:

  • Verify your location(s);
  • Keep your hours accurate;
  • Manage and respond to reviews; and
  • Add photos

Google determines your local results based on relevance, distance, and prominence. While you may not be able to do anything about location and distance from people searching, you can affect your relevance and prominence on Google.

Nick Augustine, Lone Star Content Marketing founder on relevance and prominence, “Completing your online business profile and using consistent business information everywhere you are can affect your search relevance. The prominence part is more complex. We can’t see the algorithms, but we know what seems to work when we see results.”

Google My Business Optimization for the Google Map Pack

Just like the best websites are the easiest to use and find, a Google My Business profile needs to be perfect. Be able to simply communicate and make yourself look like a relevant authority people want. How quickly can someone can understand what you do and whether you are good at it? Try Googling a common thing you look for online and take a closer look at well-known companies that appear in the map pack. It can take lots of time and work to make it look seamless.

Citation Signals for the Google Map Pack

Citations in search engine optimization are online references to your business name, address, and phone number. For example, your business is listed on a chamber of commerce or civic group website is a citation. People often think a link to their 
business is necessary for citations. This is not true, but often the same place you have a citation, you also have a link. These citations show Google that your business has authority when its name, address and phone number appear on the Internet.

On-page SEO for the Google Map Pack

On-page SEO is the reason we have “content marketing” in our agency name. When people talk about keywords and content they are talking about on-page SEO, the practice of optimizing individual websites pages and blog posts to rank higher. The higher-ranking sites get more relevant traffic in search engine results. If you want people to find you in the Google Map Pack for “Divorce
Lawyer Georgetown, Texas,” you have lots of work with that longtail keyword. The more you publish, the better you rank. It can take three to six or more months to rank for certain keyword combinations. Google rewards hard work, the frequent publishing of original content. Use Lone Star Content Marketing to write your on-page SEO for the Google Map Pack and search engine result pages. Call Nick Augustine at (940) 498-2863 or contact Lone Star Content Marketing to get started.

Effective Law Firm Marketing and SEO Requires Content Marketing and Auditing

The best and the worst things about content marketing is the long haul to success. So while you tune your Google Ad words to make the phone ring immediately, keep those keywords handy for your on-page SEO work. Whether you write and publish all your own content or use a website content marketing agency, make sure you make the plan and work the plan. If you are not technically trained in writing keyword content in the right structure, don’t waste your efforts on what Google may see as filler content that does not help establish your relevance and prominence.

“Over 15 years in law firm content marketing I’ve put together a combination of written, audio, and video content that Google seems to love.” – Nick Augustine

Use Lone Star Content Marketing for Google Map Pack Strategy
and SEO (940) 498-2863

website maintenance and search engine optimization

Website Maintenance and Search Engine Optimization: We Speak WordPress

WordPress is a Website Content Management System for Website
Construction and Maintenance

Since 2005, Nick Augustine, J.D., founder of Lone Star Content Marketing has been building, maintaining, and creating
written, audio, and video content
for WordPress websites. While most clients are Texas lawyers, judge, elected officials, and service industry professionals, Lone Star Content Marketing works for everyone with a website, including brick and mortar
retailers and those who sell products online. We love website maintenance and search engine optimization.

website maintenance and search engine optimization

Use Lone Star Content Marketing for Website Maintenance and Search Engine Optimization

“I love that WordPress was Texan born and built to change the face of the Internet. Every year I go to WordCamp in Fort Worth and learn what is new and how we can better serve our website clients. The developer community is like a big family, always sharing and helping one another.” Nick Augustine, Founder, Lone Star Content Marketing.

All websites need regular maintenance to attract and maintain search engine ranking. Website maintenance is also necessary to
maintain the value of the website. When a website is updated with current technologies that make everything work right, that website can be reskinned with freshly updated looks and navigability options. On the other hand, a website that is not updated should usually be scrapped and replaced by a new modern site. What is modern versus out of date can be a matter of months or a few years for purposes of website maintenance and search engine optimization.

A Quick Note About Domain Age and Value – Keep the Domain and Rebuild the Website

Google technologies are advanced and Google rewards you for being in business for a long time, for posting blog articles, and updating your website. When you have a domain that has been in use for 10 years, Google appreciates that your site is authoritative and relevant to people searching for a business like yours. So always make sure to renew and keep a great domain address because even if you don’t want it later you can sell it to someone else.

When your domain ranks well on the search engines it is worth more. Search engine ranking comes from a variety of factors including the frequency of originally published content. An optimized site is one that fits the formats used by Google to index and rank your site.

Meanwhile, if you have an old website that has not been updated monthly, and has not been updated in a long time, it may be impossible to bring it current and you will have to start fresh. Remember, a website is nothing more than a visual, functional representation of code. The website is mutually exclusive of the domain, usually hosted and managed through GoDaddy.

Let’s all thank this code writer who creates the great WordPress templates that make us all look good. Call Lone Star Content Marketing today and let’s get you set up with monthly maintenance and website updates and upgrades. Get a fresh new look. (940) 498-2863.

Managed WordPress and GoDaddy for Website Maintenance and
Search Engine Optimization

At Lone Star Content Marketing we always trust industry-standard vendors who know what they are doing and offer superior products and services. Therefore, we stick with GoDaddy. The GoDaddy Managed WordPress product is great for many reasons. From automatic website backups, updates and live 24-7 tech support, GoDaddy is the way to go and paying around ten dollars a month for Managed WordPress should be part of everyone’s marketing budget. Nowadays, websites are more cost-effective to build with custom and template options. Monthly maintenance and content to stay competitive in the search engines are also standard.

Learn more about the features and benefits of Managed WordPress hosting through GoDaddy

Hackers are out there, and their day job is to steal your information, make your website sick, and sabotage your site so it doesn’t show up as a healthy site would. Especially in highly competitive businesses like law firms, your competition might be trying to hack you. While we all wish it wasn’t true, we need to be more careful than ever when protecting our intellectual property,
our brands, and our websites. Always pay the extra twenty dollars a month for the GoDaddy Website Security product.  

Most Websites Crash from Plugin Failures When Not Updated

A plugin is software we add to your WordPress website with functional features for your website visitors. For example, a PayPal button to donate to a political campaign or a LawPay button to clients to pay their attorneys are added to websites
using plugins.

Popular plugins we frequently use are social media linking and sharing plugins, Yoast SEO plugins, calendaring and appointment feature plugins, WooCommerce for online merchants, and many more. Plugins are an important part of your website maintenance and search engine optimization.

At Lone Star Content Marketing, we only use trusted plugins that are stable and known to be trustworthy. We update plugins so they don’t fail. When they fail, your website could go down and not appear online. At that point, we would contact GoDaddy and restore and repair the problem. Like a car, computer or mobile device, all the working parts must be updated to keep all the functions and features working. As website and search engine technology is constantly improving and updating, website maintenance is an absolute necessity for anyone who wants people to find and use their WordPress website.

The Speed of Your Website is a Factor in Performance and Search Engine Visibility

Reminding us that a website is a system of functional code and files that are processed and displayed as a website, we should appreciate that the more things our website is doing, the more time it can take to load properly. For example, a page full of videos or images with large file sizes take longer to load and render than an external link to the same video on YouTube (Note:
always take advantage of opportunities to place your content and links to your website on Google properties such as YouTube).

Your website loading speed affects your page rank and SEO. There are many tools we can use to assess and make repairs and updates, so your site loads quickly. Remember that people are fickle and have short attention spans, often leaving a website before it loads if it is taking too long. Google wants its search engine users to find high-quality websites with relevant and authentic information from you, the authority on your products or services.  

SEO Audits and Reports with Action Items to Increase Search Engine Results

After many years of people trying to figure out how to track website performance and untangle the mysterious web of how to give Google content the way it wants, we now have SEM Rush, Moz, and many more website auditing and reporting software. We use these tools for website maintenance and search engine optimization.

At Lone Star Content Marketing we pay for the license to use these great systems that automatically send us emails with opportunities to increase your SEO performance. For example, these systems run tests on your site and will notify us if a link is broken somewhere so we can fix it. So if the article we linked to on a blog article two years ago is broken, we can go in and remove or replace that link.

The content and SEO reports are fantastic. They take the guesswork out of content strategy so we can write and publish your original website and blog content, so your website shows up on the first page of Google when people search for certain keywords. We love having that keyword research handed right to us through these great auditing and reporting systems.

Get on Board with Lone Star Content Marketing (940) 498-2863

Small Business Digital Marketing

Small Business Digital Marketing & Advertising with Nick Augustine and Scott Davis

Lone Star Content Marketing  (940) 498-2863
Lone Star Content Marketing (940) 498-2863
Small Business Digital Marketing & Advertising with Nick Augustine and Scott Davis


Small Business Digital Marketing: Search Engine Optimization & Search Engine Marketing

Nick Augustine with Lone Star Content Marketing and Scott Davis with ThriveHive are Affiliate Partners Focused On Your Success.

When Your Small Business Digital Marketing Team Includes Nick and Scott, You Make More Money

In this podcast, Nick and Scott visit about the small business digital marketing recipe for attracting new prospects and clients through a combination of WordPress development, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).

Small Business Digital Marketing

Small Business Digital Marketing

Lone Star Content Marketing’s founder, Nick Augustine has been a WordPress blog and website developer since 2005 and uses industry-leading keyword research and auditing software to organize and produce high-quality content for the search engines so they may discover your website, index it for its categories, and rank your site’s authority to boost its visibility in the search engines. At Lone Star Content Marketing, we write and manage all your website and blog content, social media, podcasts, and newsletters.

Once your website is performing well and you have all the right keywords and content structured for success, ThriveHive steps in to increase your phone calls and leads. Scott Davis from Thrive Hive Internet Marketing Chicago asks you how much more volume you can handle and uses ThriveHive databases to make educated decisions to avoid guesswork on what will work and how. Because ThriveHive is a Premier Google Partner, something of limited exclusivity based on performance and skill, ThriveHive gets direct feedback from Google to maximize your paid search, display advertising with mobile geofencing, and YouTube video advertising.

You may also listen to this podcast, Affiliate Partners: Lone Star Content Marketing and ThriveHive on our Blog Talk Radio channel for The Denton Area Business Beat.

Call Nick Augustine at Lone Star Content Marketing Today! (940) 498-2863.