Texas Law Firm Video Marketing and Advertising to Get More Clients
Posted On June 15, 2019
Texas Law Firm Video Marketing and Advertising Production
by Lone Star Content Marketing
Well-produced law firm video marketing makes you and your
law firm look good. People notice the quality of your office, the car you
drive, and the suit you wear to court. They also notice your website and expect
a successful firm to have well-done attorney videos.
Believe it or not, many people are intimidated by lawyers
and are may not be the best mood if they are searching for a lawyer. If your
video makes the person feel comfortable, they are more likely to contact you.
People like to do business with others they know, like, trust.
A friendly, calming video assuring someone how you and your
law firm can help them is exactly what helps people searching online for an
At Lone Star
Content Marketing, we produce high-quality videos for marketing and
advertising lawyers on websites, in social media and online advertising
campaigns. The team of videographers we use is highly talented and
sophisticated with the editing and creative process.
Texas law firm SEO
explained: Search engines robots love law firm video marketing because they
know how much people like watching videos online and especially in their social
media feeds. As soon as the video is added to your website and social media
with links back to your website the organic search engine optimization process
begins. As more robots and human web traffic view your videos, your SEO scores
People are more likely to interact with a video, giving it a
like, comment or share, for example. The time they spend watching the video on
a website or social media also affect SEO. This activity tells the search engine
robots and SEO system that your videos are relevant and popular. This social
proof tells the SEO robots they should rank the website higher because of the
evidence of your authority and knowledge.
When working with a law firm video marketing crew, make the
most of everyone’s time and resources. Be prepared enough footage so the editor
can create high-quality videos that people will enjoy watching. Potential
clients are more likely to respond to well-produced videos with action shots,
voice-overs, and image effects. In the editing process, multiple videos can mix
and match information about different practice areas and examples of what type
of law you practice.
Gaining More Exposure on Social Media with Quality Law
Your videos should be on Facebook, LinkedIn, Instagram and
YouTube. When you pay the advertising fee or boost your post, whatever they
call it, your video is going to be seen by new people as well as the people you
already know in your social media networks.
When someone makes a lawyer referral, they want to show them
something that looks good. It is helpful knowing you are recommending a lawyer who
has a great video on their website.
People who know they are going to find a lawyer to increase child
support, get their will and estate planning updated, or do something for their
business, might be putting off looking for an attorney. But when they come
across someone on their social media, talking to them in a video they may
decide to click around for the phone number and make the call.
Law Firm Video Marketing Should Be Part of Your Marketing
and Advertising Budget
Running a law firm is expensive. From rent to payroll and
vendors, overhead adds up. It can be a challenge knowing what to spend where.
Marketing experts suggest law firm budgets be near three percent of gross revenues,
half of which should be dedicated to digital marketing and online advertising.
When you set your law firm marketing budget, you can spend money
on all kinds of services and options. The great thing about law firm videos is you
have them forever. Lawyers who spend money on content marketing are investing
in a library of searchable webpages, blogs, podcasts, and videos.
Just as you update our cell phones, computers and update
your website, you should update your law firm videos to make sure they are
produced with the latest technology and equipment, so you look good and up to
How We Produce Attorney Marketing Videos at Lone Star
When your firm needs new videos, use Lone Star Content Marketing.
We will produce your videos by talking to you about your video goals and
budget. Every project is different and no two are ever the same. Some shoots are
done on location at the law firm, and others are shot with a green screen in a
studio. If you can think of it, we can make it happen.
You can write and memorize everything, talk on the fly, or
be prepared to read from a teleprompter. Videos can incorporate a variety of
indoor and outdoor settings and voiceover recording. Lone Star Content Marketing
takes care of everything behind the scenes, from beginning to end; we can even
help you with all the promotion and advertising as well.