The Key to Law Firm Marketing is A Frequently Optimized Website
When was the last time you updated your website? It is a good idea to update your website at least once a year. More frequently, you should check for security updates. As your practice grows, updating your website is important. Updating to newer website platforms that load quickly and work well on mobile devices helps people find you when they need you, without slowing them down.
As You Update or Replace Your Website:
- Use a modern website
Make sure a potential client or referral can quickly find your website and credentials. Even if you have a large network of people who send you cases, those referral clients may get nervous if their lawyer doesn’t have a modern website that is easy to navigate on computers and mobile devices.
- Make sure your website is easy to navigate
Look at a few big law firm websites and notice that many of them have simple layouts and are easy to navigate. You have one chance to make a first impression. The first time someone sees your site they will quickly form an impression of you and your firm.
- Avoid clutter on the home page
If a website has too much clutter, the user can be distracted and may not find the information they need. Make sure it is easy for people find out what you are all about and whether you are a good match for whatever services they seek.
- Use quality pictures and videos
A potential client or referral will appreciate a professional looking website. Current website platforms make it easy to incorporate quality imagery that makes you look good. Professional videos are a great way to share information about your practice in a way viewers can get to know you.
- Include links to your social networks
People like to know their lawyer is someone they can relate to. Be sure your website has links through which people can find your LinkedIn, Facebook and other networking sites, especially Avvo. Potential clients may be interested who you all know in common and in what activities you may be involved. Most people hire and make referrals to people they know, like and trust.
We Can Do Everything For You, From Writing to Publishing Your New Law Firm Website
When you are ready to update your law firm website, consider using Lone Star Content Marketing. We have a great WordPress website development team and can update your current website or build you a new site that is easy to read and navigate on any computer or mobile device. We can also help you build a blog article library and manage all your social media marketing and advertising.
About Us: Lone Star Content Marketing manages law firm advertising, marketing and public relations. Call us at (940) 498-2863 for more information. We have plenty of articles and resources on our content marketing blog.