google map pack seo content marketing

The Google Map Pack and SEO

Use Lone Star Content Marketing to Position You for the Google Map Pack

Google determines your local results based on relevance, distance, and prominence. While you may not be able to do anything about location and distance from people searching, you can affect your relevance and prominence on Google.

Google Map Pack and Search Engine Ranking Factors We Can Control

Take advantage of opportunities you can control in your Internet marketing strategy. You want people to find you online and that starts with Google. Telling Google who you are and what you do seems obvious, but there are simple opportunities people often miss.

Google determines who appears on the maps and search with several factors. Google wants to show the best search result options on maps and search results. Google offers helpful articles like this: Improve your local ranking on Google. The article explains how important it is to take a few of the following steps in your Google My Business (GMB) page:

  • Verify your location(s);
  • Keep your hours accurate;
  • Manage and respond to reviews; and
  • Add photos

Google determines your local results based on relevance, distance, and prominence. While you may not be able to do anything about location and distance from people searching, you can affect your relevance and prominence on Google.

Nick Augustine, Lone Star Content Marketing founder on relevance and prominence, “Completing your online business profile and using consistent business information everywhere you are can affect your search relevance. The prominence part is more complex. We can’t see the algorithms, but we know what seems to work when we see results.”

Google My Business Optimization for the Google Map Pack

Just like the best websites are the easiest to use and find, a Google My Business profile needs to be perfect. Be able to simply communicate and make yourself look like a relevant authority people want. How quickly can someone can understand what you do and whether you are good at it? Try Googling a common thing you look for online and take a closer look at well-known companies that appear in the map pack. It can take lots of time and work to make it look seamless.

Citation Signals for the Google Map Pack

Citations in search engine optimization are online references to your business name, address, and phone number. For example, your business is listed on a chamber of commerce or civic group website is a citation. People often think a link to their business is necessary for citations. This is not true, but often the same place you have a citation, you also have a link. These citations show Google that your business has authority when its name, address and phone number appear on the Internet.

On-page SEO for the Google Map Pack

On-page SEO is the reason we have “content marketing” in our agency name. When people talk about keywords and content they are talking about on-page SEO, the practice of optimizing individual websites pages and blog posts to rank higher. The higher-ranking sites get more relevant traffic in search engine results. If you want people to find you in the Google Map Pack for “Divorce Lawyer Georgetown, Texas,” you have lots of work with that longtail keyword. The more you publish, the better you rank. It can take three to six or more months to rank for certain keyword combinations. Google rewards hard work, the frequent publishing of original content.

Use Lone Star Content Marketing to write your on-page SEO for the Google Map Pack and search engine result pages. Call Nick Augustine at (940) 498-2863 or contact Lone Star Content Marketing to get started.

Effective Law Firm Marketing and SEO Requires Content Marketing and Auditing

The best and the worst things about content marketing is the long haul to success. So while you tune your Google Ad words to make the phone ring immediately, keep those keywords handy for your on-page SEO work. Whether you write and publish all your own content or use a website content marketing agency, make sure you make the plan and work the plan. If you are not technically trained in writing keyword content in the right structure, don’t waste your efforts on what Google may see as filler content that does not help establish your relevance and prominence.

“Over 15 years in law firm content marketing I’ve put together a combination of written, audio, and video content that Google seems to love.” – Nick Augustine

Use Lone Star Content Marketing for Google Map Pack Strategy and SEO (940) 498-2863

Lone Star Content Marketing is a well-known Texas digital marketing agency serving law firm, politician, and business clients. The monthly content marketing strategy and content research, writing, and publishing are tested with the most current search engine auditing software technology. The right tools take the guesswork out of content marketing strategy.

Nick Augustine, J.D. decided instead of practicing law, he wanted to make law practices better. Nick operates Lone Star Content Marketing as a boutique digital marketing agency with subcontractor talent who work on all the online marketing elements you can imagine. Lone Star Content Marketing is a one-stop Internet marketing agency for lawyers, politicians and business professionals.

Don’t put it off any longer, start boosting your online presence today!

Law Firm, Political & Business Marketing

Small Business Digital Marketing & Advertising with Nick Augustine and Scott Davis

Small Business Digital Marketing: Search Engine Optimization & Search Engine Marketing

Nick Augustine with Lone Star Content Marketing and Scott Davis with ThriveHive are Affiliate Partners Focused On Your Success.

When Your Small Business Digital Marketing Team Includes Nick and Scott, You Make More Money

In this podcast Nick and Scott visit about the small business digital marketing recipe for attracting new prospects and clients through a combination of WordPress development, Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Small Business Digital Marketing

Small Business Digital Marketing

Lone Star Content Marketing’s founder, Nick Augustine has been a WordPress blog and website developer since 2005 and uses industry leading keyword research and auditing software to organize and produce high quality content for the search engines so they may discover your website, index it for its categories and rank your site’s authority to boost its visibility in the search engines. At Lone Star Content Marketing, we write and manage all your website and blog content, social media, podcasts and newsletters.

Once your website is performing well and you have all the right keywords and content structured for success, ThriveHive steps in to increase your phone calls and leads. Scott Davis from Thrive Hive Internet Marketing Chicago asks you how much more volume you can handle and uses ThriveHive databases to make educated decisions to avoid guesswork on what will work and how. Because ThriveHive is one a Premiere Google Partner, something of limited exclusivity based on performance and skill, ThriveHive gets direct feedback from Google to maximize your paid search, display advertising with mobile geofencing and YouTube video advertising.

You may also listen to this podcast, Affiliate Partners: Lone Star Content Marketing and ThriveHive on our Blog Talk Radio channel for The Denton Area Business Beat.

Call Nick Augustine at Lone Star Content Marketing Today! (940) 498-2863. 

Updating your website

Law Firm Marketing: Updating Your Website

The Key to Law Firm Marketing is A Frequently Optimized Website

When was the last time you updated your website? It is a good idea to update your website at least once a year. More frequently, you should check for security updates. As your practice grows, updating your website is important. Updating to newer website platforms that load quickly and work well on mobile devices helps people find you when they need you, without slowing them down.

As You Update or Replace Your Website:

  1. Use a modern website

Make sure a potential client or referral can quickly find your website and credentials. Even if you have a large network of people who send you cases, those referral clients may get nervous if their lawyer doesn’t have a modern website that is easy to navigate on computers and mobile devices.

  1. Make sure your website is easy to navigate

Look at a few big law firm websites and notice that many of them have simple layouts and are easy to navigate. You have one chance to make a first impression. The first time someone sees your site they will quickly form an impression of you and your firm.

  1. Avoid clutter on the home page

If a website has too much clutter, the user can be distracted and may not find the information they need. Make sure it is easy for people find out what you are all about and whether you are a good match for whatever services they seek.

  1. Use quality pictures and videos

A potential client or referral will appreciate a professional looking website. Current website platforms make it easy to incorporate quality imagery that makes you look good. Professional videos are a great way to share information about your practice in a way viewers can get to know you.

  1. Include links to your social networks

People like to know their lawyer is someone they can relate to. Be sure your website has links through which people can find your LinkedIn, Facebook and other networking sites, especially Avvo. Potential clients may be interested who you all know in common and in what activities you may be involved. Most people hire and make referrals to people they know, like and trust.

We Can Do Everything For You, From Writing to Publishing Your New Law Firm Website

When you are ready to update your law firm website, consider using Lone Star Content Marketing. We have a great WordPress website development team and can update your current website or build you a new site that is easy to read and navigate on any computer or mobile device. We can also help you build a blog article library and manage all your social media marketing and advertising.

About Us: Lone Star Content Marketing manages law firm advertising, marketing and public relations. Call us at (940) 498-2863 for more information. We have plenty of articles and resources on our content marketing blog.